We don’t do marketing. We fill hotels through direct booking.
Content, SEO and direct sales for boutique hotels, regional chains, resorts and city properties. Every night we move off a portal and onto your own booking engine is a commission you stop paying. Measured in direct bookings, ADR and RevPAR, never in likes.
A 30-minute video call. The audit document and the 90-day plan.
The toll
For every ten nights sold through an OTA, the toll takes as much as the value of two. Online agencies charge commissions of 15 to 25% on every booking, and that is money off the ADR you fought for.
The margin leaves through someone else’s channel
You clean the room. You serve the breakfast. You answer the complaint. And the margin walks out through a channel you do not own, on a guest whose email address you never got to keep.
The trip starts with a search
Before the booking there is a search: a city, a date, a reason to travel. If your site answers that search with serious content and a booking engine that does not fight the guest, the night sells with no toll.
What we actually do for you
The content, SEO and direct-booking agency for hospitality.
Content & SEO
Win the search that ends in a booking, before a portal answers it.
Newsletter & CRM
The guest already stayed. Get the second night without a commission.
Social
Four pieces a week. Measured in bookings, never in likes.
PR & Media
Coverage a search engine counts and a corporate buyer checks.
Branded & Cases
The material your sales team uses to close the group.
Strategy & Data
Cost per direct booking against the commission. The only number.
One client per city. Yours could be it.
Boutique hotels
The specialty. Independent, one house, nothing to hide behind.
Regional chains
Five to thirty properties, one brand, thirty different websites.
Resorts & holiday hotels
A season that has to be sold before the season starts.
City & business hotels
Weekday occupancy is a sales channel, not a content calendar.
Serviced apartments
Off the platform, onto your own booking page.
Rural & experiences
Nobody searches your village. They search the reason to go.
One client per city and category
We do not run two hotels against each other in the same square. When a city and a category are taken, they are taken, and the next hotel goes on the waiting list.
One number decides it
Cost per direct booking against the commission you would have paid on that same night. Not reach, not likes. If a lever stops paying for itself, it goes in the first line of the monthly report, not in a footnote at the end.
Everything built belongs to the hotel
The site, the content, the CRM, the guest base, the dashboards. No rented assets, no accounts we keep. If you leave, you leave with all of it.
Hospitality only
We are the sister brand of Prensa Hotelera and we read the sector every day. We speak ADR, RevPAR, occupancy and channel mix, so nobody has to translate the brief.
Latest from the journal
Out-earning the big brands is a distribution question
Skift asks whether a small collection can out-earn the big brands, a boutique group buys a PMS, and the trade press calls personalisation a buzzword.
31 Aug 2026Autumn is being booked now, and not on your site
Five travel headlines this week tell the guest to lock in autumn early. Not one is a hotel. What an earlier booking window does to your ADR and channel mix.
26 Aug 2026Who owns the booking when the boutique founder sells
Two vendors put direct in a headline, Skift says every founder eventually sells, and 59 keys land in Middlesbrough. What that does to your channel mix.
Questions
What does the free audit include?
An 8 to 10 page document with your visibility against three competitors, a site and content audit with three prioritised opportunities, and a 90-day plan walked through on a 30-minute call.
Do you have hotel case studies?
Not yet. We have just hung the plate and we are not going to decorate the lobby with someone else’s numbers. The method is the one Rankings.io has run for 13 years in its niche, applied to hotel direct booking.
Will this cannibalise my OTA bookings?
It moves the guest who was already going to stay with you onto your own channel. The OTA keeps working as a shop window; what changes is the share of nights that arrive without paying the toll.
How long before direct bookings move?
Search and content compound, so the honest answer is quarters, not weeks. The 90-day plan sets what should be visible by the end of the first quarter and what belongs to the second.
Do you only work with hotels in Spain?
We work from Madrid and Amsterdam, in Spanish and English. The method travels; what has to be local is the market read and the trade media we place you in.
What do you actually report on?
Direct bookings, cost per direct booking against the commission you would have paid, organic traffic and revenue by channel. One page a month, plus a live dashboard.
Book your free audit
A 30-minute video call. The audit document and the 90-day plan.